Ask the Expert | Allison Beers: Events North

I recently had a chance to sit down with event guru Allison Beers (Events North) to get her take on your big day.

How long have you been in the special events industry and what drew you to this madness in the first place?

I have been in the meetings and events industry for 15 years.  I was drawn to this madness at the very tender age of seven.  In second grade, I started planning school wide fundraisers and other events.  I found myself doing this all through school and it continued in college.  I originally went to college as a vocal music major and planned on life in the theater.  One day, it hit me that I REALLY REALLY liked planning things.  I loved being organized, setting a plan and seeing the event unfold.  I changed majors and never looked back.  Although, I do still sing along to Pandora in the office.

What do you enjoy the most about working with a bride and groom through the planning process?

I love becoming friends with the bride and groom.  I love getting to the wedding and feeling like I'm already part of their family. Aunts and uncles already know who I am and are hugging me is the icing on top of a gorgeous wedding day.

How do you approach the role of coordinating a wedding?

I love to start working with a bride and groom by asking them about EVERYTHING they want and imagine when planning their perfect day.  I really try to get a feel for who they are as a couple and how their personalities will shine through the details of their wedding day.  Then my team and I price out their ideas and we meet back to see what will work for them based on what is most important to them.

Do you have any certain recommendations on things that engaged couples NEED to provide at their wedding?

I think couples always need to remember that even though it is their day, they need to make sure their guests are happy and comfortable.  Yes!  I'm talking about weather!  Make sure your guests are cool if it's hot and aren't freezing if it's cold!

If you could give one golden piece of advice to engaged couples, what would it be?

Enjoy the process and make sure you're having fun the whole time!  You only get to do this once, so make it count and make it memorable!


Photo Credits, from top to bottom:

Photography by Scarlett

Rebecca Kinnee

Coastline Studios