Sweet Sunday mornings, snuggles and a kiss on the cheek. Family, togetherness and laughter. Just a few of the many reasons to celebrate. The Day’s Design delights in these celebrations – from large weddings to intimate gatherings – we specialize in stunningly simple yet oh-so pretty days. We’re often inspired by our surroundings, the sight of Lake Michigan, a field of wild flowers or a simple stroll through the neighborhood park. We offer a range of services from floral + event design, event management, and full planning packages.
I (owner, Shelby Ferguson) built this business on the belief that dreams do come true... you just have to make them happen. Whether it's a whisper in your heart that wants to own a business or a tug to marry the man of your dreams - I want to hear the story. I want to create something beautiful and believe it's not frivolous to do so. Everyone deserves a little pretty in their lives and sometimes beauty is found in the most unexpected places and expressed through each couple's unique story. Embrace your surroundings and feel the magic of the moment. In 2014, I took my dream one step further and added floral services to my list of offerings, embracing my passion for loose, unkept, wild, and romantic blooms.
How did you get into the wedding industry?
Sometimes failure is a good thing. I had started my college path towards earning a degree in business - I thought maybe I'd own a hair salon one day (I also am a licensed cosmetologist). Even though I had been an A student in high school, I found myself on academic probation and kicked out of business classes. It was the best thing that could have happened to me. I was able to switch majors to Hospitality and Tourism Management, utilize my background in restaurants, learn a little about venue and hotel life and then put to use my flair for flowers and decor. The wedding industry was where I belonged.
How would you describe your style?
I love nature. And while I spend much of my life indoors, its not where I imagine living taking place. I have daydreams about waves on the shoreline, walks through the woods, fields of wildflowers - many of my designs are born out of these visions. I like to keep an earthy, grounded feel to my designs, I believe that flowers should be allowed to ramble on and live freely in a vase as though they had been pluck out of the garden.
I combine that with my appreciation for the past. Every event needs a touch of nostalgia. Whether it's an antique store find, 100 year old building or a ceremony under a 300 year old oak tree - there's always something more to life than what is happening at this exact moment.
I love simple elegance. Soft tones and metallic colors. And lots of texture.
What is your favorite part of a wedding?
I can hardly put my finger on the favorite part. I love being a part of the whole story. The excitement in a bride's voice as we chat for the first time about the moment he popped the question. I love finding the perfect details that make Grandma's antique china flow seamlessly with the modern lines of your event space. And then there's the celebration itself. The moment the groom first lays eyes on his future wife and the hugging, the joy, and the laughter as family and friends unite in celebration.
What are some of your favorite trends from the last wedding season?
Family style meals seem to be gaining popularity and I love how they add to the overall joyous celebration. They make everyone at the table come together and really act like a family, which is what we're really celebrating in the first place.
What advice do you have for couples about choosing a planner/florist?
It seems fairly obvious, but you have connect with them on a personal level and love their portfolio. If you have even the smallest amount of doubt that they'll be able to bring your vision to life, then you need to address it head on, right in the beginning. There are so many hiccups that might happen throughout the planning process and especially on the wedding day, having full faith that they call pull it off is a must. I've had flowers come in wrong, I have to rearrange seating, redesign displays due to wind and raining, and it all didn't go exactly as we had planned. In those moments, I don't have time to ask the bride what she would like me to do, I just have to judge the situation to the best of my ability and move forward. You just have to trust that I'll make the right decision.
How far in advance should a couple look into booking your services?
The sooner the better. As soon as you know what vendors you want to use, book them or someone else might. For full planning clients, I'm usually booked about 1 1/2 years out which if the average length of most engagements. Floral only clients tend to book more about 1 year to 8 months in advance but I've had couples book me as close as a month prior to the wedding.
What advice do you have for couples about the planning process?
Prioritize. Know what parts of the wedding are most important to you. If you must stress, stress about #1, #2 and #3 on your list. Have a great vendor team to take care of the rest.
What do you love about living and working in Northern Michigan?
Northern Michigan is home. It holds a secret meaning for both locals and visitors alike. Things tend to be a bit more relaxed, but not less sophisticated. Nothing compares to the shores of Lake Michigan, the historic shacks of Fishtown or the best foraged roadside flowers. Everyone I work with takes pride and ownership in the area and has a special story to tell.