Jennifer Haf founded BLOOM floral design in 2008 in response to her love for sharing cut garden flowers from her Northern Michigan backyard. Having since studied under some of the most celebrated designers and with her team executed hundreds of regional and destination events, Jennifer radiates her love for all things natural into the designs BLOOM creates. With a team of talented designers and assistants, we are thrilled to offer our exclusive services to all of our Northern Michigan and destination wedding clients.
How did you get into the wedding industry?
Through my garden. I always enjoyed sharing flowers from my garden with friends and family. I designed a couple of events just for fun for my mom and I was hooked. BLOOM opened its “doors” in Charlevoix at an al fresco flower stand and brides loved our natural whimsical style. We booked 5 weddings our first season and business took off.
How would you describe your style?
We adore designing from our gardens, which lends itself to a lush, natural, organic style always relevant to the season and abundant beauty of northern Michigan.
What is your favorite part of a wedding?
When the mother of the bride sees her daughter hold her bouquet for the first time, always happy tears!
What are some of your favorite trends from this wedding season?
We are loving the trend that locally sourced flowers are in demand! We love to hand select flowers from our cutting gardens to add a special Northern Michigan seasonal touch to our designs, especially the bridal bouquet.
What advice do you have for couples about choosing a florist?
Please trust us to select the best seasonal flowers for you. We have amazing sources for our flowers and by giving us a bit of creative freedom we can fine tune your vision and select complementing stems that will make your flowers distinctive.
What advice do you have for couples about the planning process?
Enjoy every second, it is such a fleeting moment. And please hire a solid vendor team who is familiar with your venue. A full service planner is invaluable to destination clients!
How far in advance should a couple look into booking your services?
What do you love about living and working in Northern Michigan?
As a creative business owner we are constantly inspired by the change of seasons that Northern Michigan offers. I LOVE the constant change that is in the nature of the floral business. I also have come to appreciate the contrast of the constant motion of our busiest season and the quiet solitude that winter brings for renewal and creative reset. We really have the best of everything happening up in this secret wonderland!